Social Media For Online Businesses: Simple Marketing Templates To Build A Mind-Blowing Strategy

Setting your plan

Welcome to the ‘meat and potatoes’ of your planning. I want to dive into building your digital marketing strategy. This plan will serve as the map of your foundation and will be highly referenced to make sure you are on the ball. Your complete plan will include a business strategy, a customer (branding) strategy, and a marketing strategy.

If you haven't done so already, check out my guide on building your sales ladder. It will help you with this guide...

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Social Media For Online Businesses : The Sales Ladder And Social Channels

Introduction: Marketing Funnel vs Sales Ladder - Understanding The Differences 

Before we begin setting your strategy and planning for your business you need to have a general understanding of what a “sales ladder” and a “marketing funnel” is. Simply put if you have a destination without transportation, its a wasted idea. And if you have transportation without a destination, it's wasted talent. A clear understanding of the difference between a ladder and a funnel...

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Social Media For Business : Identifying Your Target Audience

Bonus MaterialFREE Must-Have Target Audience Planner



Why is it important to identify and target your ideal customer effectively? Skipping this step when you plan for your business can cost you thousands in the long run.

You’ll spend more money with ads because your audience will not be defined. Furthermore you’ll have lower sales and your lead generation with be almost non-existent

So what does it mean to identify and target your ideal customer effectively? This quick...

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